LOVE DIVE
Release Date: April 5, 2022
"If you have the courage to love?" IVE becomes Cupids who 'dare to dive in', the Gen Z way of love.
The girl group 'IVE', who established themselves as the 'representative 4th generation K-pop idol' upon their debut, foretells a second wave. Consisting of six members—leader YUJIN, GAEUL, WONYOUNG, LIZ, REI, and LEESEO—IVE emerged late last year, announcing the birth of a mega-rookie.
Their achievements are unprecedented: they secured 13 music show wins with their debut album 'ELEVEN', reached 100 million views for their music video, and entered the 'Billboard Global 200' and 'Billboard Global Excl. US' charts, remaining on the charts for 10 consecutive weeks. They topped Billboard Japan's 'Top User Generated Songs' chart, stayed in the top 3 of YouTube Music's 'Top 100 Popular Songs in Korea' for 12 consecutive weeks, and achieved excellent results on numerous global charts including China's QQ Music, Japan's Line Music, and Billboard Japan. Furthermore, on the global music platform Spotify, 'ELEVEN' demonstrated its power by surpassing 85 million cumulative streams.
"If you have the courage to love? If you want it, dare to jump in, LOVE DIVE!"
With all members born in the 2000s, IVE clearly revealed the colors they pursue by putting their identity—which is Generation Z itself—intact into their songs. The new album 'LOVE DIVE' also expands their spectrum one step further and emphasizes a confident attitude.
"Come in and see for yourself with your two eyes", "You just have to come to the deepest part of my heart", "Three seconds is all the time you need to hesitate, if you want it, dare to jump in"—the confident charm of telling someone to dive in whenever they have the courage to love is perfectly captured in the independent lyrics.
Emphasizing IVE's glamorous and sophisticated image, this single album makes the stage shine like a runway. The title track 'LOVE DIVE' is a dark modern pop song featuring an addictive chorus and percussion sounds. It captures IVE's colorful charm, which cannot be defined by a single color, in the genre of music, and shouts a unified message of 'independence' as if showing off their confident self-esteem. In addition, each member's perfect visuals and performance are enough to take differentiated control. Now is the time to enjoy IVE's second runway, which will provide the highest level of immersion.
* Original promotional text provided by Starship Entertainment. Translated to English by Kódi.
Tracklist & Details
01. LOVE DIVE Title
It is a dark modern pop song dominated by an addictive chorus and percussion sound. On top of a powerful track, an energetic top line that crosses between low and high notes captures the diverse atmosphere of the song. It places IVE's colorful charm, which cannot be defined by a single color, in the genre of music and shouts a unified message of 'independence' as if showing off their self-love.
02. ROYAL
A pop dance song that expresses IVE's glamour and sophistication. The groovy and funky house-type bassline gives the feeling of showing off on a fashion show catwalk, and the smooth and soulful synth sound supports the elegance and intense energy.