IVE SECRET

Through their fourth mini-album 'IVE SECRET', IVE redesigns their image. While maintaining their familiar confidence, they bring out their hidden facets and contrasting attitudes. Inside and outside, good and evil, haughtiness and mischievousness. IVE silently proves that all these conflicting emotions can coexist within one team. This album focuses on the flow of emotions hidden behind glamorous expressions.

Emotional lines that don't fall neatly into place, an identity revealed through attitude rather than words. IVE does not follow a given narrative. Instead, they create their own rules, evolving into an even more multi-dimensional team within them.

XOXZ, An Identity Code Requiring Decryption

The title track 'XOXZ' is a track that feels like a cross-edit of classic hip-hop and pop textures. The low-pitched rap and minimal vocal harmony unfolding over the 808 bass, brass, and heavy drums are impressive. Even without speaking of love, their instinctive attitude and linear energy make emotions flow like a code.

The title 'XOXZ' is not just a simple string of symbols. This unexplained symbol hints at the method and composure of someone who breaks existing rules. An attitude that doesn't embellish emotions, doesn't give the right answer, and suspends judgment. This song expresses their identity precisely through those unfamiliar combinations. 'XOXZ' means "I love you, sleep well. And see you in my dreams." The 'XOXZ' music video depicts a three-dimensional and diverse world where "I" invite "myself" into a secret dream created in "the way I want," free of rules and reality, unravelling it in "my own way."

Emotions as Narratives: The Multi-Faceted Characters Designed by IVE

'IVE SECRET' is an album composed of six tracks, but each acts as an independent piece of emotion and a single connected narrative. 'GOTCHA (Baddest Eros)' is a song where provocative sounds and a playful attitude coexist, twisting the rules to create a new order. 'Wild Bird' is a declaration of freedom, breaking free from control to spread one's own wings; suppressed emotions explode within the rhythm. 'Dear, My Feelings' is a time to face emotions. By affectionately confronting the inner self, a quiet yet solid ego is built. '삐빅 (♥beats)' cheerfully captures the wavering moments within a digital sensibility. 'Midnight Kiss' calmly encapsulates the quiet waves of emotion at the end of the day.

Every song is expressed through the multi-dimensional face of the team called IVE. A structure where different moods and identities coexist without colliding. This is the story that IVE can unfold most confidently right now.

From Completion to Expansion. The Next Chapter IVE Has Reached

Since their debut, IVE has proven the modifier 'completed girl group' themselves by making every album a hit. From 'ELEVEN' to 'LOVE DIVE', 'After LIKE', 'Kitsch', 'I AM', 'HEYA', and 'REBEL HEART'. They are a team that has never lost its center in music, style, performance, and message. 'IVE SECRET' is an album that shows a newly expanded world from that peak. Breaking away from predictable narratives, they bring their hidden attitudes and multi-dimensional identities to the surface. A team moving beyond a completed image toward a new chapter. 'IVE SECRET' is that first page, and the proof that IVE is making the next set of rules.

* Original promotional text provided by Starship Entertainment. Translated to English by Kódi.