IVE SWITCH
Release Date: April 29, 2024
IVE, who colored the best moments of K-pop with distinct colors, presents a dramatic twist.
IVE's identity is independent confidence and boldness. Adding a different charm to this, they attempted another variation. It is a confident change welcomed at the optimal timing. IVE, who has always shown self-fulfillment with a confident attitude, announces a new beginning with a sophisticated yet sensational attempt.
The confident facial expressions and poses, the strong individual voices of the members with diverse colors, and the music full of certainty still point towards IVE's completed style and perfect teamwork. Their progressive strides will redefine IVE at this very moment.
A New Storytelling Expanding Their Identity
If they revealed "themselves" from various perspectives through their previous work, this album brings out another ego through a new storytelling method, expanding their identity. By depicting traditional story genres like folktales and transformation stories with IVE's unique perspective, you can see IVE's newly expanded character within these varied genres.
The title track 'HEYA', which contains IVE's unique folktale of 'the tiger who loved the sun' in its lyrics, presents a new vibe by adding folktale lyrics that highlight Eastern beauty to a powerful hip-hop genre. The double title track 'Accendio' will present the image of IVE transformed through a spell in a mysteriously atmospheric song.
The two concepts, unfolding in contrasting moods and styles, are enough to arouse interest. It maintains their independent attitude towards love and IVE's unique identity while unraveling a different charm in two ways. It is their own storytelling showcasing various variations under one theme. The music once again showcases the irreplaceable IVE style, with hit lyricist Seo Ji-eum and Dynamic Duo's Gaeko lending their strength. In addition, member Jang Wonyoung added lyrics with a unique sensibility. An irrefutable dream team has united to attractively elevate IVE's new identity and image.
Another 'Me', The Signal Flare of Expansion
The title track 'HEYA' is a song that delivers another variation from the image IVE has shown so far. Melting the folktale of 'the tiger who loved the sun' into the lyrics, it starts with an intense rap and overwhelms the atmosphere in the chorus, completely changing the temperature. IVE's attractive approach, resolving the theme clearly but in a unique way, leaves a strong impression. In the music video, traditional Eastern patterns and elements are sophisticatedly incorporated into costumes and sets in connection with the folktale, showcasing 'Eastern beauty' in IVE's 2024 style.
The double title track 'Accendio' sings of the fatal emotions faced with love, with Dynamic Duo's Gaeko and lyricists Seo Ji-eum and Seo Jeong-a leading a new storytelling. Repeating IVE's unique spell 'Accendio' in the hook, the story of transforming into a new IVE creates a mysterious atmosphere that gradually draws the listener in. As the mysterious atmosphere is the highlight, the dreamy sound blends with heavy drums and intense rap, showing a unique composition. It is an impressive track showing a different, dramatic, and charismatic side of IVE, turning on another switch.
The second mini-album [IVE SWITCH] is an extension of their previous album and a signal flare of expansion showing 'another me'. The colorful expressions and the aura IVE radiates broaden their identity even further and deliver a massive impact. The newly unfolding image of infinite expansion and the new style presenting the thrill of a twist will hit everyone's tastes perfectly.
* Original promotional text provided by Starship Entertainment. Translated to English by Kódi.
Tracklist & Details
01. 해야 (HEYA) Title
'HEYA' is a song that starts with a powerful rap and overwhelms the atmosphere in the chorus, delivering a dynamic charm. It is an impressive track with an addictive melody that people of all ages can sing along to, and lyrics reconstructed into a 2024 IVE version of the classic folktale 'the tiger who loved the sun'.
02. Accendio Title
A song singing of the fatal emotions faced with love, its dreamy synth arpeggio sound and unique 808 bass sound create a mysterious atmosphere. Tight trap drums and breakbeats harmoniously blend to further enhance the track's perfection.
03. Blue Heart
'Blue Heart', impressive with its sweet vocals and unique chorus harmony, is a song where you can feel a unique sensibility that IVE has never shown before. A sophisticated drum beat and heavy, powerful bass tightly fill the song's sound, and the diverse vocal tones of the members blend to create a different atmosphere. Member Jang Wonyoung took charge of writing the lyrics, depicting the image of a strong woman reborn from a red, warm heart into a blue, cold heart to survive in this era.
04. Ice Queen
Driven by a dreamy synth arpeggio sound, 'Ice Queen' is a song where you can feel IVE's chic yet confident charm. The vocal harmony matching the addictive hook melody creates IVE's mature and unique atmosphere.
05. WOW
'WOW' is a track impressive for its warm, vintage synthesizer and modern, sweet vocal melody. The bright and cheerful vibe, where the diverse vocal tones of the IVE members blend over a simple yet rhythmic beat, is charming.
06. RESET
'RESET', charming with its unique vocal chop sound and rhythmic Afrobeat, is a song whose addictive hook and chorus keep lingering in the ears. The sophisticated rhythm and heavy, groovy bass raise the song's perfection, further highlighting IVE's colorful charm.